Keep Your LinkedIn Profile Current
You hear repeatedly that you need to be on LinkedIn and that employers look there to source and check out potential employees. Maybe by now you think you have heard this enough times and really should not have to hear it one more time. Sorry! I need to beat that drum again, along with many of my colleagues and writer Maureen Sharib, who wrote an article for ere.net called “LinkedIn Lemons to Lemonade” about outdated LinkedIn information. You see, it just isn’t enough to put your data into your shiny new LinkedIn profile and leave it there indefinitely.
Why Keeping Your LinkedIn Profile Current Matters
The thrust of Sharib’s article actually had to do with a client who gave her a list of people she might want to add to her database and the fact that she found many of those people weren’t at the companies listed anymore or had been promoted, with a new job title. However, she used the initial names as subtle leverage to find out the names and titles of relevant individuals who were currently employed at those companies; those individuals were potentially of interest and use to her as a recruiter. While that’s an interesting fact from her perspective, it might not mean much to you unless you’re a recruiter.
However–and it’s a big however–it should mean something to you that the people who were on that original list might have missed out on potential job opportunities because they weren’t keeping their LinkedIn profiles up to date. If, for example, you currently work at a company that someone is interested in recruiting people from, you might not turn up in the search because you neglected to add your present job to your profile. The recruiter would have no way of knowing that you work at the company of interest.
Reason #2 for Keeping Your LinkedIn Profile Current
When you apply for a new position and that company checks you out on LinkedIn, which happens a lot, the fact that your profile shows you as still at the company where you previously worked suggests you don’t invest enough effort in staying on top of things. Your online presence represents a key piece of how you market yourself to the world, both actively and passively. It can and should stay current. What’s more, it doesn’t really require a huge amount of time and energy. Add it to your auto-reminder list or however you keep track of the tasks you need to complete periodically. Then take a few minutes to visit your LinkedIn profile and make sure it’s current and as fresh as possible. If you take on a new responsibility at your company, work on a high-profile special project, etc.–that’s worthwhile news to add to your LinkedIn profile, unless all or part of the information is company-confidential/proprietary.
Bonus point: If you use your profile headline to showcase your current title, you’re not maximizing a valuable piece of real estate. Saying “Vice President of Operations, ABC Corporation” advertises ABC Corp. as much as it indicates your level and area of specialization. That information will be in your Experience section, and if desired, you can even include a reference to it somewhere in your Summary. Consider using the headline to say something unique about yourself instead. Maybe something like “Successful Startup-to-IPO Strategist,” for example. (I threw that one in off the top of my head. You might be able to come up with something better if you think about it.)