Market Your Way to a New Job Opportunity

I’ve always disliked the advice to “sell yourself” to prospective employers. It smacks of commodity-talk, like something you might buy off a grocery-store shelf. Do you really want to place yourself in that category with potential employers? On the other hand, if you don’t communicate your professional value to those employers in an effective manner, […]

Career Marketing Tool Box: What’s In Yours?

As a rule, employers won’t find you by osmosis (“a subtle or gradual absorption…”) and not just because you’re a potentially great asset to their team. That means action is required on your part if you want to attract their attention. Before you start working on what that action might be, I suggest you do […]

Commodity Job Seeker: Make Sure This Isn’t You

One definition of commodity is: “A basic good used in commerce that is interchangeable with other commodities of the same type.” In the world of job search and career management, you do not want to be a commodity! Interchangeability is not your friend. Avoid the “Me Too” Syndrome If your resume and other career marketing/job […]