Resume Impact – Executive Summary vs. Objective

Measure Your Growth Ruler to Review and Assess Progress to Goal

Are you still clinging to the idea of starting your resume with an objective? You know the kind: “Position utilizing my extensive background in technology sales and marketing.” Or maybe: “Growth-oriented technical sales position in a well-established company.” Stop! Please! These are painful. I hate to tell you this, but you’ve just put your intended […]

Is Your Resume Old & Tired? Does It Say *You* Are?

Ambition Concept

Nostalgia can be fine to indulge in–if kept in its proper place. When you’re engaged in planning a job search or trying to do smart career management, nostalgia might be a costly indulgence! Why is that? Because the core ingredient of nostalgia is looking backward, rather than forward. The word is defined as “a sentimental […]

Career Marketing Tool Box: What’s In Yours?

Marketing Tools Business Skill Advertising Knowledge

As a rule, employers won’t find you by osmosis (“a subtle or gradual absorption…”) and not just because you’re a potentially great asset to their team. That means action is required on your part if you want to attract their attention. Before you start working on what that action might be, I suggest you do […]

Career Management: You ARE a Small Business

If you’ve ever owned–or worked for–a small business, you know how critical it is to get the word out to your prospective customers about the value you can bring to them. In all probability, no one is going to do this for you. Now switch gears and look at yourself as a job seeker who […]

How’s LinkedIn Working for You?

To-Do List - Grow Word on Dry Erase Board

Occasionally I still run across a client who doesn’t have a LinkedIn profile at all or has one that’s barely a skeleton of what it should be. Sometimes it’s because they don’t understand or don’t agree that it’s necessary. But it is. At least it is if you want to be taken seriously as a […]

Reference Checking & Your Job Search

checking-references

You might be concerned about your references for a variety of reasons–uncertainty about what former employers will say, how they’ll say it, whether anyone might respond to inquiries with a negative reference, and so on. Especially if you left your last position under less than ideal circumstances–either voluntarily or involuntarily for reasons you weren’t happy […]

What Can You Do for Us?

You’re probably familiar with the old principle of WIIFM–What’s In It For Me? On the other hand, how often do you think about WIIFU–What’s In It For Us? Maybe not often enough. Employers’ Perspective is Critical If you haven’t put the needs of potential employers at the top of your list when creating your professional […]

Your Online Brand & Reputation Management

By now, I think most people realize that they have a brand, whether or not they pay much attention it. However, since so much information is available about you online these days, ignoring your online brand and reputation is risky at best. How Do You Manage Your Personal Brand Online? William Arruda is widely recognized […]