What Can You Do for Us?

You’re probably familiar with the old principle of WIIFM–What’s In It For Me? On the other hand, how often do you think about WIIFU–What’s In It For Us? Maybe not often enough. Employers’ Perspective is Critical If you haven’t put the needs of potential employers at the top of your list when creating your professional […]

Your Online Brand & Reputation Management

By now, I think most people realize that they have a brand, whether or not they pay much attention it. However, since so much information is available about you online these days, ignoring your online brand and reputation is risky at best. How Do You Manage Your Personal Brand Online? William Arruda is widely recognized […]

Is Your Resume “Old News”? Think Resume Update

It’s the start of a new year, and you probably have a list of things you need or want to do. Looking at your resume might not be one of them unless you’re on the verge of launching a serious job search. (Some people don’t do it even then, although they should!) The fact is, […]

Commodity Job Seeker: Make Sure This Isn’t You

One definition of commodity is: “A basic good used in commerce that is interchangeable with other commodities of the same type.” In the world of job search and career management, you do not want to be a commodity! Interchangeability is not your friend. Avoid the “Me Too” Syndrome If your resume and other career marketing/job […]

LinkedIn Endorsements vs. Recommendations

As I might have said before, although I’m generally a supporter of LinkedIn as a strong online resource, I’m not wild about their addition of endorsements, which I suspect was done to benefit them more than their members. On the other hand, I do like their recommendations feature, which allows you to share complimentary remarks […]

What Makes You a Satisfied Employee?

Job satisfaction can be hard to measure, and it can fluctuate depending on what’s going on in your work and/or personal life at the time. However, if you’re feeling unsatisfied at work over an extended period, that’s not a good sign! Companies theoretically worry about this kind of thing. Unsatisfied employees tend to be less […]

When Is Your Brand Not a Brand?

If everything you publish about yourself as a professional–and that includes your resume, cover letter, LinkedIn profile, and more–makes you sound pretty much like hundreds or thousands of other people…your brand is not a brand. It will not make you stand out to prospective employers as a promising candidate for the job you want. Without […]

LinkedIn Doesn’t Mean You’re Job Searching

Because I have frequently advocated using LinkedIn as part of your job search planning, you might be surprised at the heading of this post. After all, a robust online presence is essential to being found by potential employers, and LinkedIn is recognized as a key element of building and maintaining that robust presence. Right? Certainly, […]