You’re probably familiar with the old principle of WIIFM–What’s In It For Me? On the other hand, how often do you think about WIIFU–What’s In It For Us? Maybe not often enough.
If you haven’t put the needs of potential employers at the top of your list when creating your professional resume or preparing for a full-out job search, you could be wasting your time–and theirs. Most employers, if not all, won’t care that you’re a good person who deserves a good job. If they do care at all, it probably comes a distant second to how much they care about hiring someone who can bring substantial value to their organization in a number of ways, such as the following:
Employers want someone who can hit the ground running and gather the necessary resources to pursue corporate goals with next-to-zero ramp-up time, rather than someone who needs a gentle introduction to the job and plenty of hand-holding to get started. You might think a “zero to 60 in 3 minutes” requirement is unreasonable, and in that case, maybe this isn’t the job for you (but that’s another story).
What’s important to remember is that employers often and not unreasonably tend to put their self-interest ahead of other considerations. Which gets back to “what can you do for us?”
For starters, you need to know as much as you can about the company you’re pursuing before you submit your resume or make the first contact there. I’ve said this before, but it bears repeating. You’re responsible for scouting out relevant information through whatever means are realistically available to you. Failure to make a determined effort in that area will cost you time and possibly money as well, if the new-job train leaves the station without you.
Here are just a few of the questions you need to ask yourself in order to make your WIIFU approach effective:
You’ll notice that these questions are centered on what you need to do to make the approach work, but they’re still not all about you. What you want is important to you, but you need to wrap it in a package that’s important to the employer. If you can’t or won’t do that, you might as well not bother. Your competitors probably will!