You might have heard the term “talent wars” or something similar, which generally refers to companies competing for top talent even when a lot of job seekers are unemployed (and some have been for an extended period).
If you’ve been looking for a new job or trying to move out/up from your current job for a while, this whole concept of a talent shortage might seem almost laughable–except that no job seeker I know is laughing about it.
To some extent, the feeling seems to be that companies aren’t doing enough–or enough of the right things–to find the employee talent they desperately need.
According to a recent article by Mike Prokopeak in Talent Magazine, “Luring the Best Talent,” companies’ management teams are lagging behind in understanding the need to change their talent management practices because they just don’t get the extent of the challenge.
Prokopeak’s article quotes an executive VP at ManpowerGroup as saying, “They’re in denial because they think their company brand is strong enough that people will want to work there….A lot of people with high demand skills don’t want to work in the environments we’ve created.”
On the other hand, you as a job seeker might be a part of the problem. Say what? Of course you’re working hard at your job search! (You are, aren’t you?) You’d love to put your talents to work at the right company and are doing everything you can to make that happen.
Not according to some experts. At least a few of them (including Nick Corcodillos of Ask The Headhunter) maintain that if you’re just following the tried-and-true methods, such as submitting your hopefully-great resume to as many potential jobs as you can, you’re really missing the point.
Why is that? For starters, because it’s the easy way to conduct a job search but at the same time maybe one of the least likely methods to actually produce solid job opportunities that can lead to job offers. You almost certainly will face significantly more competition that way, and it’s harder to impress employers with your value (stand out from the crowd).
Here’s Corcodillos’ take on the situation:
“You write your resume only after you’ve talked to the hiring manager. The resume comes last. It’s not your ‘marketing piece’ and it doesn’t ‘introduce you.’ You introduce you….everyone should create their own because the point is, each is and must be unique and tailored to a single employer….it’s an enormous amount of work.”
Caveat: As a professional resume writer, I could be said to have an axe to grind if I disagree with Corcodillos, but I don’t–at least, not exactly. What he wants, I think, is for every job seeker to make this kind of effort every time he/she looks for a new position. Realistically, I don’t think that’s ever going to happen. Not in my lifetime, anyway.
However, I do agree that you need to put a fair amount of real thought and effort into your job search campaign–and it is (or should be) a campaign, not just a one-off sending out of resumes here, there and everywhere. That includes networking your way into companies you’d like to work for, now or at some point in the future.
As the saying goes, “If it’s worth having, it’s worth working for.” If that means sticking your neck out now and then, going outside your comfort zone, so be it.